CEE eRetail Media Lead

About the role

Ready to push the limits of what’s possible? Join Sanofi CHC in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

At Sanofi Consumer Healthcare, we believe Digital & eCommerce will revolution the Healthcare industry, improve our consumers well-being to make them live healthier and fuller lives.

By 2026, around 15% of our Consumer Healthcare business accounting for >1Bn € will be made through eCommerce, and 50% of our sales growth will be eCommerce or influenced by eCommerce. We are enlarging our capabilities and looking to hire a Retailer Media Lead reporting to the Head of eCommerce.

As part of the Sanofi Consumer Healthcare eCommerce team, you will have responsibility for a strategic role where you will define & optimize the Retailer Media strategy, set the KPIs, partner with the Digital Marketing team, Head of eCommerce & Digital Shelf lead to build an end-to-end Digital-eCommerce strategy across the Funnel, and continuously optimize activities based on new trends to offer a seamless consumer experience on our brands. In addition, you will ensure value delivery by using performance metrics and analysis.

Main responsibilities

• Work in close collaboration with the eCommerce, Marketing & Digital heads.

• Define eRetail Media Strategy at CEE level with tailored, strong recommendations on the activations to prioritize on country level.

• Connect eRetail Media Strategy to brand strategies – create and implement with digital hub campaigns to build an E2E (full-funnel) media strategy on our brands.

• In conjunction with Digital Marketing & Head of eCommerce, ensure that online and offline marketing/promotional calendars and cycle plan are in sync with our strategy and campaigns are well coordinated.

• Build a “Digital-Commerce First” culture across functions.

• Define Sales & Non-Sales KPIs to focus on for each market based on level of investment.

• Analyze the performance of our onsite & offsite activations and build learnings.

• Apply learnings from our activations to optimize our media spends and improve ROAS.

• Be at the edge of new trends and deploy a “first comer advantage” strategy to build our leadership in time.

• Educating cross-functional teams, coaching, mentoring and experience managing performance driven by service level standards and KPIs.

• Work with Global & Regional eCommerce team members to prepare the technology agenda for ecommerce aligned with the business plans and help roll out across markets working in tandem with the Region.

• Representing Sanofi CHC in collaboration with global structures to report local performance and transplant best practices from other markets.

• Communicating effectively, organizational skills, problem solving and multi-tasking.

• Operating effectively in a changing environment, using initiative and having impact on the organization development.

What we offer

• Immersion in the CHC environment and opportunity to work with a great team with diverse and highly advanced skill sets.

• A real & concrete career path at Local, Regional or Global level with P&L management & People management role opportunities.

• A Career development in eCommerce & Digital with upskilling programs and tailor-made trainings.

• Empowerment to do the right thing for the business.

About you

• 3-5 years of eCommerce experience (eCommerce, eShopper Marketing, Digital Marketing) – experience in pharma will be an asset.

• Hands-on experience in driving eRetail media strategy onsite & offsite

• Capacity to adapt to shopper trends, test & learn oriented mindset

• Analytical skills

• Experience in FMCG/Healthcare/Pure Players/GAFAM

• Broader understanding of eCommerce and Digital

• Above market/International experience

• Proven Track records of successful initiatives

• Incredible communication skills, experience influencing senior level stakeholders

• Hands-on mentality and focus on delivering business results

• Work in a cross-functional way, ability to manage stakeholders from other services

• Self-driven, highly motivated with fluent English.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.