Product Manager, US Portfolio Marketing Team - Vaccine
Bridgewater, New Jersey Permanent Date posted Aug. 01, 2024Product Manager, US Portfolio Marketing Team - Vaccine
Travel -10%
Location-Bridgewater, NJ
About the Job
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
This position focuses on leading the development and execution of the Portfolio strategy for the US Vaccines Business Unit to drive conversions to the Sanofi portfolio, maintain and optimize existing customers, and achieve dose and revenue goals.
The Product Manager will be an integral member of the US Portfolio Marketing Team. This position reports to the Head of Portfolio Marketing and Operations and activities require close collaboration with multiple cross-functional teams, including the Brand Marketing Teams, Sales Teams, Market Access, Analytics & Reporting, the Customer Experience (CX) and eCommerce teams, Commercial Training, and other critical business functions.
Key responsibilities include and are not limited to the following:
Driving the assessment, research, creation, and implementation of the Pediatric Portfolio strategy to drive strong product performance within prioritized customer segments
Defining and implementing the Portfolio segmentation strategy that identifies the greatest financial opportunities and informs deployment and execution
Identifying market/product/customer opportunities based on changing customer demands, competitive activities, and market trends
Measuring KPIs and making recommendations for optimization to achieve revenue goals
Partnering with Market Access to develop and optimize innovative contracting strategies that result in strengthening business performance
Collaborating with the franchises to refine strategies to adjust to changing competitive landscape and changing HCP and consumer vaccination behaviors and beliefs
Leveraging an understanding of US vaccine customer drivers and barriers for vaccination and what is needed to activate behavior change
Meeting routinely with Sales Teams to enhance market knowledge and share market insights
Partnering closely with Commercial Training to ensure alignment to strategy and execution as resources roll out to the Sales Teams
Leading the development of the annual strategic integrated marketing plans aligned to strategic imperatives and business goals
Providing recommendations on Call Plan priorities for the Sales Team
Managing the creative agency and other third-party vendors in the development and execution of campaigns
Managing the internal legal, regulatory, and medical review and approval of relevant materials to enable HCP communications
Identifying insight gaps and recommending market research to meet strategic goals and monitor performance
Demonstrating the ability to successfully work in a matrixed organization
Partnering with cross-functional teams to ensure alignment and find synergies
Ensuring all assets are consistent with the current product labels
Supporting and implementing the US HCP congress and convention strategy
Managing and optimizing assigned promotional budget
This is not an exhaustive nor comprehensive list of key responsibilities as the candidate may perform other duties as assigned. This role may also evolve over time.
Education Minimum Requirement:
Required: Bachelor’s degree
Preferred: Master’s Degree
About you
Required Experience and Skills:
Minimum of three (3) years of pharmaceutical or vaccine experience
Minimum of two (2) years in a pharmaceutical or vaccine customer-facing role
Strong critical and strategic thinking skills
Proactive leadership skills
Proven ability to partner across a matrixed organization
Strong project management and problem-solving skills
Excellent oral, written, and presentation skills with a strong attention to detail
Experience influencing without direct authority
Preferred Experience and Skills:
Minimum of three (3) years of pharmaceutical and/or vaccine marketing experience
Proven track record of managing tactical design, messaging, and execution
Experience managing creative agencies and/or other third-party vendors
Experience bringing promotional materials through legal and regulatory review
Expertise in Veeva PromoMats
Experience with agile ways of working
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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