MCO Diabetes Brand Lead

• Location : South Korea

• Job type : Full time

STRATEGIC CONTEXT

• Diatetes mandate is to be Best in class in managing mature products by delivering value to customers and driving profitability, leveraging entrepreneurial mindset focused on BOI maximization.

• MCO Diabetes brand lead will be responsible for leading the strategy & execution of the activities of the Toujeo/Soliqua and device related to DM in the MCO level (South Korea and Australia/New Zealand).

• Diabetes team delivers 48 M€ sales and is one of the critical growth platforms in Sanofi. Toujeo/Soliqua continuously provides clinical value with glargine heritage in DM market so far and is currently preparing to launch innovative new pipeline as well.

• Toujeo/Soliqua are very important brands to allow mega growth in One Pharma Korea/ANZ MCO with innovative policy shaping and medical society collaboration.

THE OPPORTUNITY

• Reporting directly to MCO Diabetes Franchise head, this position will be responsible to lead the strategy & execution of the activities of the Toujeo/Soliqua/New product and device related to DM in South Korea and Australia/New Zealand

• Toujeo/Soliqua are very important brands to allow mega growth in GenMed ITG Korea with innovative policy shaping and medical society collaboration

• This position requires strong and proven cross-functional leadership on global and country levels. The DM franchise lead is the “CEO of the brands” and aligns all functions, within commercial and beyond (e.g. Medical, Regulatory, Supply Chain, Industrial Affairs), on one global strategy and ensures solid execution by all

ROLE RESPONSIBILITIES

Lead the Toujeo/Soliqua & New brands growth strategy

• Strengthen the growth opportunities and the “Where to Play” decisions making (Geographical, Clinical)

• Develop the “How to win” and “Go To Market” approach (Segmentation & Targeting, Behavior change roadmap, Global initiatives development)

• Deliver the Integrated Growth Plan (e.g. : Customer centric insights, Strategic imperatives, Editorial and Customer engagement plan, Pricing strategy, Evidence generation)

• Solidify forecasts, ensure long term supply capacity in alignment with Finance and Supply Chain

• Monitor DM brand family performance through advanced analytics

• Key Deliverables: Integrated Growth Plan ; Persona-based omnichannel activation journeys

Lead to launch new brands

• Successful launch readiness for new brands by innovative approach: Market shaping, Segmentation and targeting, strategy, operational excellence, etc.

• Develop optimal portfolio strategy to synergy with the existing brands

Lead the Toujeo/Soliqua & New brands financial planning exercises

• Forecasting sales and OPEX in collaboration with key markets

• Collaborate and align with commercial in the Budgeting and Financial process (Budget, T1, T2)

• Own and monitor A&P budget

• Improve profitability

• Key Deliverables: Strategic Exercise guidance and consolidation ; Investor relations briefing documents
  

Transform the Toujeo /Soliqua Go-To-Market in line with the GenMed roadmap

• Ensure brand strategy execution across various key segment archetypes

• Lead Global content co-creation (omnichannel branded and unbranded materials) via cross-functional and cross-geographies workstreams

• Ensure that globally produced assets meet key markets expectations and monitor their usage

• Briefing and management of the creative agency

• Contribute to reinforce the Marketing Excellence across DM commercial team all around across region

• Key Deliverables: Cross-functional governance ; Global content strategy

MAIN REQUIREMENTS  

Experience/educational Background

• Business school and/or PharmD and/or MD. Minimum of 10 years of previous work experience in life sciences and/or strategy consulting

• Experience in operational roles in countries (e.g. Marketing/commercial /people management)

• Experience in driving cross functional teams (including but not limited to: Sales, Marketing, Market Research & Analytics, Medical, Market Access, Business Operations, Industrial Affairs)

• Experience with omni-channel tactics applicable to the specificities of pharma industry B2B environment

• Knowledge of cardiovascular environment
  

Skills & Attributes

• Strategic thinking with strong business acumen

• Leadership skills required to influence outcomes, communicate with all levels of the organization, and facilitate development of solutions to address critical business needs

• Interpersonal and facilitation skills necessary to drive alignment

• Strong analytical and problem-solving skills

• Ability to interface with technical, scientific, and management internal user groups

• Fluent in English and Korean