Specialty Care - Regional Marketing Manager - Shanghai
Shanghai, China Fixed Term Posted on Jan. 23, 2025 Closing on Apr. 23, 2025职位说明：
准备好突破一切可能的极限了吗？加入赛诺菲，你将在提升整个业务绩效方面发挥重要作用，同时为世界各地数百万人提供切实的帮助。作为我们特药事业部的区域市场经理，你将有宽广的职业发展平台，能够在团队及公司内部纵向或横向发展，能够参与到公司主力推广项目中，提升个人能力，通过在医药健康系统广泛的影响力和更多的资源来建立和扩展自己的网络和连接。
赛诺菲是一家创新型全球医疗保健公司，专注于免疫学，并在糖尿病和移植医学领域进行创新。在不同的国家，我们的优秀团队利用先进的数字技术、人工智能和个人专业知识，致力于提供一流的客户体验。我们专注于免疫学，在糖尿病和移植医学领域进行创新，追求进步，为全球数百万患者提供切实的帮助。
主要职责：
一、职位概述
- 负责制定并执行所在区域的市场策略，以提升公司医药产品在该区域的市场份额、品牌知名度和销售业绩。通过与销售团队、市场团队及其他相关部门紧密合作，深入了解区域市场动态，挖掘市场潜力，有效推动产品的市场推广和销售活动，确保公司在区域内的业务目标得以实现。
二、岗位职责
（一）市场策略规划与执行
1. 根据公司整体市场战略和区域市场特点，制定年度、季度和月度区域市场推广计划，明确目标、策略、活动安排及预算分配，确保与公司业务目标保持一致。
2. 组织并实施各类市场推广活动，如学术会议、产品推广会、研讨会等，协调内外部资源，确保活动的顺利开展并达到预期效果，有效提升产品在区域内的知名度和美誉度。
3. 密切关注区域市场动态、竞争对手动态及行业政策变化，及时调整市场策略和推广计划，保持公司产品在市场中的竞争优势。
（二）销售支持与协作
1. 与区域销售团队建立紧密的合作关系，深入了解销售团队的需求，为其提供有效的市场支持，包括产品知识培训、销售工具开发、市场推广活动协助等，助力销售团队完成销售任务。
2. 定期与销售团队沟通，收集市场反馈信息，如客户需求、产品问题、竞争对手情报等，及时反馈给公司相关部门，并协同跟进解决，以不断优化产品和市场策略。
3. 协助销售团队制定针对重点客户和关键项目的市场推广方案，参与重点客户拜访和项目洽谈，提供专业的市场见解和建议，促进业务合作的达成。
（三）客户关系管理
1. 识别区域内的重点客户（包括医疗机构、经销商、药店等），制定个性化的客户关系维护计划，定期拜访客户，了解客户需求，解决客户问题，提升客户满意度和忠诚度。
2. 组织开展客户关怀活动，如节日慰问、专业培训讲座等，增强与客户的情感联系，巩固公司与客户的长期合作关系。
3. 收集客户对产品和服务的反馈意见，及时反馈给公司内部相关部门，并跟进改进措施的落实情况，确保客户的合理诉求得到满足。
（四）市场调研与分析
1. 负责组织开展区域市场调研活动，收集市场信息，包括市场规模、市场需求、竞争对手情况、客户偏好等，运用数据分析工具和方法对调研数据进行整理、分析和解读，为市场策略制定和产品优化提供依据。
2. 定期撰写区域市场分析报告，向公司管理层汇报区域市场的现状、发展趋势、问题及建议，为公司决策提供参考。
3. 根据市场调研结果，提出新产品研发或现有产品改进的建议，参与公司产品规划和研发项目的相关讨论，为公司产品的市场适应性和竞争力提升贡献力量。
（五）预算与费用管理
1. 根据区域市场推广计划，制定合理的市场预算方案，明确各项费用的支出明细，并报公司审批。
2. 在预算执行过程中，严格控制费用支出，确保各项费用在预算范围内使用，对超预算的项目及时进行调整和汇报。
3. 定期对市场费用的使用情况进行总结和分析，评估费用支出的效果，为后续预算制定和费用管理提供经验参考。
关于候选人：
（一）教育背景
1. 本科及以上学历，医学、药学、市场营销等相关专业优先。
（二）工作经验
1. 具有2年以上区域市场经验，MNC优先
2. 有丰富的市场活动组织策划和执行经验，熟悉各类学术会议、产品推广会等活动的流程和要点。
3. 具备良好的销售支持经验，能够与销售团队紧密配合，协同完成销售任务。
（三）专业知识
1. 熟悉医药行业市场动态、政策法规、产品知识等，对医药市场发展趋势有敏锐的洞察力。
2. 掌握市场调研、分析的基本方法和工具，能够运用数据分析结果指导市场策略制定。
3. 具备扎实的市场营销理论基础，熟悉品牌推广、客户关系管理等市场营销领域的专业知识。
为什么选择赛诺菲？
- 与一个相互支持、着眼于未来的团队一起努力，共同实现科学奇迹。
- 无论是在国内还是在国外，你都有无限的机会增长才干，推动事业发展。
- 享受周到、精心设计的奖励方案，肯定您的贡献，扩大您的影响。
- 享受各种健康和保健福利，以照顾好自己和家人，这些福利包括高质量的医疗保健、预防和健康计划以及至少14周的不分性别的育儿假。
追寻发展。探索菲凡。
进步需要我们每个人的参与——不论其背景、地域、或职业，我们都有一个共同的愿望：创造奇迹。你也可以成为其中的一员。我们不断追求变革，拥抱新思想，探索我们所能提供的一切机会。让我们一起追求进步。共同发现菲凡。
在赛诺菲，不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾或性别认同，我们为所有人提供平等的机会。
请观看我们的《ALL in》视频，并在官网（sanofi.com）上查看赛诺菲的多元化、公平与包容倡议！
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