Business Analytics Lead

DESCRIPTION:       

At Sanofi, we chase the miracles of science to improve people’s lives.  We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into reality for millions of people.

Strategic Context:

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs
• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Business Analytics Lead is responsible for leading commercial forecasting activities and reporting of performance/ predictive analytics to leadership for Sanofi. As a part of the Insights and Analytics (I&A) team this individual will be a strategic player in developing short & long-range sales forecasts for in-line and future indications, while providing analysis of launched asset performance as well as preparing for future launches. This individual will be responsible for proactively identifying areas of opportunity for Sanofi through use of advanced analytics from various sources of data.

This position will report to the Head of Insights & Analytics of MCO and will be based in Tokyo, Japan.

RESPONSIBILITIES:

Key Responsibilities include, but not limited to

• Provide strategic guidance & ad-hoc support to the Commercial teams, and the I&A organization, as a Brand Analytics subject matter expert
  • Develop Brand Analytics support strategies for new / expanded therapy areas, including HCP / patient segmentation, HCP targeting, sales force sizing, launch KPI tracking, etc.
  • Collaborate with Data Management in optimizing Commercial data assets to ensure availability & accuracy of Brand Analytics insights
• Act as strategic partner to Brand team leadership in key activities, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives
• Collaborate with Marketing/Brand teams and cross-functional partners to develop, document, and communicate accurate long-term patient / volume / revenue forecasts for annual Strategic Planning & Budget cycles 
• Apply data science techniques leveraging expertise and solutions within Sanofi to generate predictive insights – tactical and strategic insights to improve marketing effectiveness
• Design data modeling processes to create algorithms and predictive models and perform custom analysis enabling micro segmentation
• Synthesize brand performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership
• Work with local/global forecasting to ensure that deliverables across markets align to Global guidance and properly integrate with Global forecast aggregation process 
• Partner with brand team to develop and measure KPIs associated with brand strategy and tactics performance incorporating the near-term forecast outlook
• In partnership with Analytics & Finance colleagues, develop and maintain KPI reports and end-of-month closing deliverables for the commercial team, covering Marketing, Sales, Finance, Market Access and other relevant functions
• Conduct ad-hoc meetings with brand leads to review national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics
• Partner with Advanced Analytics colleagues to support optimization of promotional spend (e.g., marketing mix analyses) and better understand / impact key business levers
• Liaison with external vendors in the production of sub-national Sales Force Effectiveness reports
• Create dashboards to synthesize information and enable business decisions
• Coordinate with data management to ensure insights are based on reliable, high-quality information

Education Requirements

Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred

Skills and Competencies

• 5+ years of relevant experience in pharmaceutical / biotech forecasting; equivalent combination of education (MA, MS, MBA / PhD) and / or relevant consulting experience may be considered
• Strong business acumen, with well-developed communication & presentation skills 
• Excellent analytical and forecasting skills, with demonstrated ability to design, develop, and maintain short and long-term forecast models
• Strong understanding of pharmaceutical industry data sources available for the market (e.g., IQVIA data, syndicated reports, specialty pharmacy data, etc.) and payer / health insurance environment 
• Comfort and good intuition around advanced analytics, with a proficient understanding of modeling techniques and advanced applied skills (e.g. Bayesian statistics, Regression, Customer life cycle value, A/B testing)
• Experience with segmentation, marketing mix, and adoption driver analyses
• Experience in applying data science methodologies to complex quantitative problems;
• Proficiency in analytical platforms, CRM data systems (e.g. Veeva, Salesforce), data visualization and business intelligence tools (e.g. Qlik Sense, Tableau)
• Advanced knowledge of MS Office (Excel, PowerPoint, Word)

• Soft Skills
  • Strong proven leadership, communication, and presentation skills
  • Effectively influence in a highly matrixed environment
  • Effectively and confidently communicate to various audiences, including senior leadership
  • Synthesize complex ideas to simple
  • Focused on implications and pull through into brand implications (not just a summary of the “what”)
  • Strong learning agility and high degree of curiosity
  • Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
  • Strong work ethic and personal motivation
  • Ability to think strategically in an ambiguous environment

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

If you want to learn more about compensation grades, please go to our grade guide via the following link: https://sanofi.sharepoint.com/sites/ST_hr/SitePages/what-is-sanofi-global-grading-and-how-does-it-work-.aspx

Sanofi achieves its mission, in part, by offering rewarding career opportunities which inspire employee growth and development.  Our 6 Recruitment Principles clarify our commitment to you and your role in driving your career.

Our people are responsible for managing their career

Sanofi posts all non-executive opportunities for our people

We give priority to internal candidates

Managers provide constructive feedback to all internal interviewed candidates

We embrace diversity to hire best talent

We expect managers to encourage career moves across the whole organization

Be sure to regularly update your Workday profile to simplify the application process

Be aware of any applicable eligibility criteria in the country to which you are applying

Before applying, inform your manager so they may support your career development goals

Sanofi careers – it all starts with you!

Our people are responsible for managing their career
Sanofi posts all non-executive opportunities for our people
We give priority to internal candidates
Managers provide constructive feedback to all internal interviewed candidates
We embrace diversity to hire best talent
We expect managers to encourage career moves across the whole organization

A few practical tips:
Be sure to regularly update your Workday profile to simplify the application process
Be aware of any applicable eligibility criteria in the country to which you are applying
Before applying, inform your manager so they may support your career development goals

Sanofi careers - it all starts with you!